At the 2014 Cannes Lions International Festival of Creativity, Spotify launched “It All Starts with a Song”, a multi-channel activation designed to celebrate the foundational role of music in storytelling, advertising, and culture. The activation brought to life the idea that every great campaign, film, or cultural moment often begins with a single song—setting the tone, evoking emotion, and driving engagement.

As part of the experiential execution, Spotify transformed a dedicated space at Cannes into an immersive environment where industry leaders, advertisers, and creatives could explore the power of music in branding. The activation featured interactive installations, curated listening experiences, and exclusive panels with artists, marketers, and agency executives discussing the intersection of music and creativity.

A key highlight of the campaign was a multi-sensory experience that allowed attendees to engage with music through cutting-edge technology, visual storytelling, and live performances. This unique blend of digital and physical activations reinforced Spotify’s position as a leader in music-driven marketing, demonstrating how brands could harness the emotional and narrative power of songs to connect with audiences on a deeper level.

With over 1k industry professionals engaging with the activation and 420k opportunities to see (OTS) globally, “It All Starts with a Song” successfully amplified Spotify’s role in the advertising and creative industries. The campaign not only strengthened relationships with key brand partners but also positioned Spotify as an essential platform for storytelling through music.

Role: Experirential Marketing Manager