At Spotify, I played a key role in shaping the workplace experience by embedding brand identity into office environments and developing strategies for dynamic, engaging spaces. I collaborated on the experiential design of Spotify’s U.S. headquarters at 4 World Trade Center, working closely with architecture, AV/IT, and creative teams to craft immersive brand experiences across 16 floors. My contributions extended to the development of workplace brand guidelines, including cohesive wayfinding systems that ensured a seamless and intuitive navigation experience.

Additionally, I was deeply involved in change management, branding, and messaging for Spotify’s Dynamic Workplace initiative, partnering with workplace strategy teams to communicate the company’s evolving vision for hybrid work. Through internal discovery sessions, strategic messaging, and environmental storytelling, I helped shape office spaces that reflected Spotify’s culture while fostering collaboration and flexibility. My ability to merge creativity with practical execution ensured that these spaces were not only functional but also deeply connected to the brand’s identity.

Role: Program Manager