Starting in 2012, Spotify House became a staple of Austin’s renowned SXSW Music Festival.

As part of the team that launched Spotify House, I played a key role in its growth and evolution over four years. What began as a small activation in a local coffee shop quickly expanded—first transforming an abandoned warehouse, then, in its latest iteration, converting a mechanic shop into a full-fledged mini music festival. Over the years, Spotify House has become one of SXSW’s most sought-after destinations, known for its immersive experience and unforgettable performances.

Role: Creative Producer