Spotify on Tour was an innovative initiative by Spotify that brought live music experiences to fans around North America

The program partnered with artists and venues to create unforgettable concert events, providing exclusive access to live performances, curated playlists, and behind-the-scenes content.

Spotify on Tour enhanced fan engagement by offering unique experiences, including VIP packages, meet-and-greets, and digital features. With a focus on both emerging talent and established stars, the program strengthened Spotify’s connection with its global user base while celebrating music culture on a personal level.

Role: Creative Producer